Pony Express Days Smart TV Winner Announced

Paul Talbot-TV prize winner, with Ben Hayes, Directcom account manager.

Paul Talbot-TV prize winner, with Ben Hayes, Directcom account manager.

Paul Talbot of Eagle Mountain, Utah, was the winner of the 2013 Direct Communications Pony Express Day Smart TV giveaway. Each year we give away an internet-enabled, or “Smart” TV to a current customer in Eagle Mountain, as part of our Pony Express Day celebrations. The winner is drawn on Saturday afternoon at our booth at Nolan Park. Thank you to everyone who participated  this year–perhaps next year will be your lucky year. We wish we could give a smart TV away to every one of our customers, to encourage all of our customers to stream as much video as humanly possible, because we find that the more our customers stream video, the more they like and value their Direct Communications service.

Why? We don’t cap your service. This is vital for really being able to enjoy HD streaming. All of our wireless competitors are now capping data, or throttling speeds if their customers download too much. Even Comcast is capping data,[i]  which is wonderful news for independents like us, because we can claim to be the only provider to offer unlimited data with no caps.

Online video has become more prevalent, more sophisticated and more bandwidth-intensive.  In 2012, video streaming sales surpassed hard media sales for the first time ever.[1] Netflix says on their website that HD video will use 2.3 GB per hour. A Verizon 4G customer could use up their monthly data allotment on a single HD movie. Netflix is beginning to roll out 3D streaming video and SuperHD quality, and soon we will be streaming Ulta HD, which has four times the resolution of current HD. Ultimately, in a future of video streaming, we as fiber providers with unlimited bandwidth are going to become the entertainment partner in your home.

Two years ago, a customer poll showed that two-thirds of our customers were streaming online video, after several years of us giving away streaming devices like Xbox’s, Wiis, Rokus, Apple TVs, Kindle Fires, or free year-long subscriptions to Netflix with our broadband service. We recently completed our 2013 annual customer satisfaction survey, and found that almost 99% of our customers are now streaming video, with 75.5% reporting that they are streaming video every day. This is good news for our customers, who are saving money on entertainment every month by using their broadband connection to access video rather than paying for satellite, and getting better-quality entertainment on demand, and it is good news for us as a service provider. So go ahead–watch as much as you want to–we won’t cap you.


[1]  IHS Screen Digest Broadband Media Market Insight report

About Brigham Griffin
Brigham Griffin, Marketing Director for Direct Communications, resides in rural Idaho, and has been with the company since 2005. Brigham has an MBA from the University of Utah, and a BA in Communications from Brigham Young University. He also serves as an adjunct professor of marketing at Idaho State University.

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