Directcom Customer Newsletter -Idaho – Fall 2012

The Directcom Connection- Customer Newsletter

The Directcom Connection- Customer Newsletter September 2012

Here are a few updates about how we have been involved in your community this summer:

Directcom to Offer First 100 Mbps Residential Broadband Service in Idaho

Direct Communications will become the first major internet service provider in Idaho to offer 100 Mbps service to residential customers, when they roll out a 100Mb package to customers starting this month.

Fiber Optic Cable means more speed.

These unprecedented speeds have been made possible by the expansion of Direct Communications fiber-to-the-home service, which the company began installing in 2006 to a limited number of new homes, where it made more sense to install new optic fiber cable rather than copper lines. However, over the past two years, Directcom has begun a systematic upgrade of all the lines in their telephone exchange areas, replacing aging copper lines with new fiber optic cable all the way to individual customer homes. Once the fiber is in place, there is unlimited potential for more speed. 100Mb is about as much as most modern consumer-grade electronics equipment can handle.

Jeremy Smith, General Manager for Direct Communications operations in Idaho, explained why the company was aggressively pursuing converting to an all-fiber network: “I see fiber optic cable as being non-negotiable to ensure the economic future of rural America, not just for our customers but also for us to stay relevant as a communications provider. I simply don’t agree with the current Federal Administration’s philosophy that rural Americans don’t need as much speed as people in cities. Everybody needs good internet service; in fact I would argue that rural folks need high speed internet even more than their city counterparts because we are so remote, and fiber is the only way you can push a good broadband signal out far enough to reach all of our customers. Having access to unlimited broadband is the future to both economic development and personal educational opportunity. Someday, each home that wants to be part of the global information economy will probably require minimum speeds of 100 Mbps. We just wanted to get a head start.”


Watch More Football on ESPN3

More Football is on ESPN3

Have you tried ESPN3 yet? Just click on the ESPN3 link from our homepage to start watching. This is a fantastic complimentary feature that now comes included with your Directcom Internet subscription. Direct Communications is the only Internet Service Provider in Southeast Idaho that gives customers access to ESPN3. delivers more than 3,500 live online events a year from your favorite sports through an easy-to-use online interface. Features of the website include the ability to watch multiple games simultaneously, get real-time stats and scoreboards, and live chat for interacting with friends and other fans. ESPN3 will stream over 90 college football games during September, over 50 of which are exclusive. This fall ESPN3 will include games from BYU, Utah, Boise State and USU. Another great feature of ESPN3 is the ability to replay games on demand anytime, and the replays include very convenient bookmarks so that you can skip to all of the important plays. See the month’s schedule at

Arbon Fiber-to-the-Home Project Complete

This spring, Direct Communications engineers completed the upgrade of Arbon Valley from traditional copper telephone lines to Fiber-to-the-Home, enabling every resident in Arbon to receive broadband access.

The company’s fiber to the home rollout in Arbon began in the summer of 2009, and since then, Directcom crews have been working around the clock, laying fiber optic cable to all of the homes in the Arbon Valley. Even the very remote homes, from those miles up in the mountains to down the valley, can now receive better high-speed internet service than is available in most cities in the USA. The company began with Arbon because this exchange area had always been the most difficult to serve with traditional DSL over copper, and thus had the fewest broadband subscribers.

Direct Communications buried 158 miles of fiber optic cable in Arbon Valley, bringing fiber to about 90 homes.

Matt Farr, Engineer and Operations Manager for Direct Communications in Idaho, shows a typical Calix ONT that is installed on the side of a home to convert the fiber light signal to Ethernet and phone service.

Matt Farr, Engineer and Operations Manager stated: “Arbon was a good starting point for us because it was so open, the construction was straightforward, and there weren’t a lot of other utilities to worry about running into. Also, we had a lot of customers there in Arbon that simply could not receive any internet signal before, because the farms and homes were so spread out. Fiber was the solution. It’s been good to hear customers tell us things like: ‘We tried streaming Netflix for the first time ever last night—that was pretty cool.’”


This story was also published in the  Idaho State Journal, Sep 12, 2012.

“Arbon Valley just became a lot less remote thanks to an upgrade of its phone system to fiber optics. Every resident in Arbon now is able to receive broadband access.”

Click on the link below to read the ISJ article.

Good job to all the techs and crew involved, including Jason Garner, Brent Moss (now retired) Brad Medinger, Lucas McHargue, Phil Pratt, Steven Robinson, and the many others who invested several years of their lives working through mud, snow and wind to bring fiber broadband to the folks in Arbon.

Refer-a-friend and get $100

Refer a friend and get $100.

As families head back-to-school this month, people will be thinking seriously about their internet service reliability, and now may be a good opportunity for you to tell your friends about the superior quality of Direct Communications High-Speed Internet, and give them your referral card.If they sign up for Directcom Broadband, you will receive a $100 credit, and your friend will get a month of service FREE. Refer as many friends as you like—you may never have to pay for internet service again. Download a refer-a-friend card here.

Join us on Facebook.

Direct Communications has a Facebook page exclusively for our Idaho customers, and we want you to join our group. Facebook is a great way for you to stay in touch with us for upcoming changes, immediate notifications, instant updates, specials and free stuff, and helps us keep in touch with what our customers need. A lot of improvements that we have made over the past couple of years have come from customer suggestions on facebook, which we welcome.

Like our Facebook page at

Direct Communications at your county fair

Rachel and her steer with Kip Wilson at the Power County Fair 4H Auction.

This summer Directcom set up booths at the South Bannock County Fair in Downey, the Franklin County Fair in Preston, the Caribou County Fair in Grace, and the Bear Lake County Fair in Montpelier. We also supported the 4H program at the Power County Fair. We enjoyed being in your home towns, seeing your artwork, crafts, and even judging Apple Pie contests; meeting our customers, talking to local residents about our service and fiber optic cable network construction throughout these towns, and handing out candy, Frisbees and t-shirts. We also tried something new this year, and constructed a money/coupon wind booth, which we called our “Cash Cave.” Customers could step inside the Cave and had 30 seconds to grab as many bills or money-saving coupons as they could. We had several new customers, and 14 current customers, win free service in our cash cave, including one who grabbed a YEAR of FREE service. Come and see us next year again at the fair.Read more about our involvement at your fair at

New Outages Mailing List

Wehave a new Idaho Outages Mailing List, where we can make you aware of any upcoming maintenance outages via email. To subscribe to this list, please visit

If you previously subscribed to this list last year, please do so again, as this application has been recently modified and you will need to re-register your email to get onto the new list.

About Brigham Griffin
Brigham Griffin, Marketing Director for Direct Communications, has been with the company since 2005. Brigham has an MBA from the University of Utah, and a BA in Communications from Brigham Young University. He is a Professional in Residence at Utah Valley University, and also serves as an adjunct professor of marketing at Idaho State University.

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