Cable TV Local Channel Re-transmission Surcharge Increase

As a result of substantial price increases by the local networks to retransmit their signals, the local channel re-transmission surcharge will increase to $4.50 on April 1, 2012.

While in the past, only the Utah local stations were charging a retransmission fee per subscriber, now most of the Idaho locals are also demanding payment. In the good old days, because they were using public airwaves, these local channels were relatively inexpensive to retransmit; sadly, this is no longer the case—they now are demanding fees higher than most cable channels (like History Channel or Discovery Channel) to carry their feeds. Unfortunately, they plan to hike up prices every year for the foreseeable future.

We are looking for ways to keep costs down on your TV bill. Earlier this year, we chose to drop the Salt Lake City CBS feed (KUTV) from our line-up rather than meet their demands, because we didn’t want to have to pass on their exorbitant fee to our customers.

We are currently still carrying both Idaho and Utah channels for most local networks. We could lower costs by only offering a single feed for each of FOX, NBC, ABC etc, meaning that you would only get either a Salt Lake City or Idaho feed to your town, depending on which designated market area you live in.

We want to know if you would prefer to drop dual Idaho and Utah feeds to keep the cost of retransmission lower. We need your feedback. Please visit our website or go directly to https://www.surveymk.com/s/directcom-local-tv to complete a survey about which channels you would like to keep.

Thank you for your business. We look forward to many years of providing you with the highest quality entertainment and connectivity. Please call customer service at 548 2345 if you have any more questions.

Sincerely,

Direct Communications

About Brigham Griffin
Brigham Griffin, Marketing Director for Direct Communications, resides in rural Idaho, and has been with the company since 2005. Brigham has an MBA from the University of Utah, and a BA in Communications from Brigham Young University. He also serves as an adjunct professor of marketing at Idaho State University.

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