Direct Communications Opens New Retail Store in Preston

Direct Communications, Preston’s local cable company, recently opened a retail and customer service location at 138 S State, Preston, and would like to extend an invitation to all residents of Preston to visit their new location, try their products on display,  and see what new services are available to them.

Brendon Larsen, 17, of Preston, one of the sales representatives working at the new store, explains that the store actually opened in March, but it wasn’t until they put the new sign up outside the store that people really began walking in. “Usually people will see the sign, and recognize the name because a friend told them about their cable TV or internet service from Direct Communications. Most of our business comes through referrals.”

While the space inside the storefront is small, judging by the range of services on offer this is a company with large ambitions.

“We have our entire digital cable lineup playing on the big screen TV, so people can browse through our channels, see the picture quality. We have a computer setup so people can sit and try our high-speed internet. Right now we have our connection at the store set at 5Mb, and we are seeing fairly consistent speeds. We also have our digital VOIP phone set up, which uses our cable internet connection to make calls, and that is actually the only phone line we use at our businesses, so people can test that out, make a couple of calls and see how it compares to traditional phone service.”

Brendon says working at the new store has been a good job for him, and talking to people about communications services is something he enjoys compared to other things he might be doing. “It pays well, and will look good on my resume when I apply for college.”

Jeremy Smith, General Manager for Direct Communications Cable, explains why the company decided to open a retail location in Preston.

“Ever since we purchased the Preston TV franchise from Comcast, we have been looking for ways to improve customer service, and bring a local flavor to the cable network. We know we have a lot of competition from national providers, so we thought a physical location in Preston would help bring our services to the people, increase convenience and create value, because we can show we are a local company, where you can walk in talk to a local representative anytime, face to face. Hopefully that is still worth something today.”

Brendon says current customers use the store to come in and pay their bill, saving them the cost of mailing it in, and to make quick upgrades or changes to their service. “They sometimes come in with technical questions—if I can’t give them an answer right away, I at least can refer them to the right person in tech support immediately.”

The store is open Monday to Friday from 10am to 6pm.

“If new people come in, and try our products, they will usually sign up for service. Actually, I had a salesman walk in the other day, trying to sell me a newspaper or magazine subscription, and he ended up walking away with internet service from us.”

Direct Communications has been providing internet service to Preston residents since 1999, and offers Telephone, Internet and cable TV services throughout southeast Idaho.

About Brigham Griffin
Brigham Griffin, Marketing Director for Direct Communications, resides in rural Idaho, and has been with the company since 2005. Brigham has an MBA from the University of Utah, and a BA in Communications from Brigham Young University. He also serves as an adjunct professor of marketing at Idaho State University.

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