Directcom Customer Newsletter -Idaho – Fall 2012

The Directcom Connection- Customer Newsletter

The Directcom Connection- Customer Newsletter September 2012

Here are a few updates about how we have been involved in your community this summer:

Directcom to Offer First 100 Mbps Residential Broadband Service in Idaho

Direct Communications will become the first major internet service provider in Idaho to offer 100 Mbps service to residential customers, when they roll out a 100Mb package to customers starting this month.

Fiber Optic Cable means more speed.

These unprecedented speeds have been made possible by the expansion of Direct Communications fiber-to-the-home service, which the company began installing in 2006 to a limited number of new homes, where it made more sense to install new optic fiber cable rather than copper lines. However, over the past two years, Directcom has begun a systematic upgrade of all the lines in their telephone exchange areas, replacing aging copper lines with new fiber optic cable all the way to individual customer homes. Once the fiber is in place, there is unlimited potential for more speed. 100Mb is about as much as most modern consumer-grade electronics equipment can handle.

Jeremy Smith, General Manager for Direct Communications operations in Idaho, explained why the company was aggressively pursuing converting to an all-fiber network: “I see fiber optic cable as being non-negotiable to ensure the economic future of rural America, not just for our customers but also for us to stay relevant as a communications provider. I simply don’t agree with the current Federal Administration’s philosophy that rural Americans don’t need as much speed as people in cities. Everybody needs good internet service; in fact I would argue that rural folks need high speed internet even more than their city counterparts because we are so remote, and fiber is the only way you can push a good broadband signal out far enough to reach all of our customers. Having access to unlimited broadband is the future to both economic development and personal educational opportunity. Someday, each home that wants to be part of the global information economy will probably require minimum speeds of 100 Mbps. We just wanted to get a head start.”

READ MORE…

Watch More Football on ESPN3

More Football is on ESPN3

Have you tried ESPN3 yet? Just click on the ESPN3 link from our homepage to start watching. This is a fantastic complimentary feature that now comes included with your Directcom Internet subscription. Direct Communications is the only Internet Service Provider in Southeast Idaho that gives customers access to ESPN3. ESPN3.com delivers more than 3,500 live online events a year from your favorite sports through an easy-to-use online interface. Features of the website include the ability to watch multiple games simultaneously, get real-time stats and scoreboards, and live chat for interacting with friends and other fans. ESPN3 will stream over 90 college football games during September, over 50 of which are exclusive. This fall ESPN3 will include games from BYU, Utah, Boise State and USU. Another great feature of ESPN3 is the ability to replay games on demand anytime, and the replays include very convenient bookmarks so that you can skip to all of the important plays. See the month’s schedule at http://blog.directcom.com/2012/08/20/college-football-on-espn3-this-september/

Arbon Fiber-to-the-Home Project Complete

This spring, Direct Communications engineers completed the upgrade of Arbon Valley from traditional copper telephone lines to Fiber-to-the-Home, enabling every resident in Arbon to receive broadband access.

The company’s fiber to the home rollout in Arbon began in the summer of 2009, and since then, Directcom crews have been working around the clock, laying fiber optic cable to all of the homes in the Arbon Valley. Even the very remote homes, from those miles up in the mountains to down the valley, can now receive better high-speed internet service than is available in most cities in the USA. The company began with Arbon because this exchange area had always been the most difficult to serve with traditional DSL over copper, and thus had the fewest broadband subscribers.

Direct Communications buried 158 miles of fiber optic cable in Arbon Valley, bringing fiber to about 90 homes.

Matt Farr, Engineer and Operations Manager for Direct Communications in Idaho, shows a typical Calix ONT that is installed on the side of a home to convert the fiber light signal to Ethernet and phone service.

Matt Farr, Engineer and Operations Manager stated: “Arbon was a good starting point for us because it was so open, the construction was straightforward, and there weren’t a lot of other utilities to worry about running into. Also, we had a lot of customers there in Arbon that simply could not receive any internet signal before, because the farms and homes were so spread out. Fiber was the solution. It’s been good to hear customers tell us things like: ‘We tried streaming Netflix for the first time ever last night—that was pretty cool.’”

CLICK TO READ MORE…

This story was also published in the  Idaho State Journal, Sep 12, 2012.

“Arbon Valley just became a lot less remote thanks to an upgrade of its phone system to fiber optics. Every resident in Arbon now is able to receive broadband access.”

Click on the link below to read the ISJ article.

http://www.idahostatejournal.com/members/article_0c6e26ce-fca1-11e1-887a-001a4bcf887a.html

Good job to all the techs and crew involved, including Jason Garner, Brent Moss (now retired) Brad Medinger, Lucas McHargue, Phil Pratt, Steven Robinson, and the many others who invested several years of their lives working through mud, snow and wind to bring fiber broadband to the folks in Arbon.

Refer-a-friend and get $100

Refer a friend and get $100.

As families head back-to-school this month, people will be thinking seriously about their internet service reliability, and now may be a good opportunity for you to tell your friends about the superior quality of Direct Communications High-Speed Internet, and give them your referral card.If they sign up for Directcom Broadband, you will receive a $100 credit, and your friend will get a month of service FREE. Refer as many friends as you like—you may never have to pay for internet service again. Download a refer-a-friend card here.

Join us on Facebook.

Direct Communications has a Facebook page exclusively for our Idaho customers, and we want you to join our group. Facebook is a great way for you to stay in touch with us for upcoming changes, immediate notifications, instant updates, specials and free stuff, and helps us keep in touch with what our customers need. A lot of improvements that we have made over the past couple of years have come from customer suggestions on facebook, which we welcome.

Like our Facebook page at http://www.facebook.com/directcom

Direct Communications at your county fair

Rachel and her steer with Kip Wilson at the Power County Fair 4H Auction.

This summer Directcom set up booths at the South Bannock County Fair in Downey, the Franklin County Fair in Preston, the Caribou County Fair in Grace, and the Bear Lake County Fair in Montpelier. We also supported the 4H program at the Power County Fair. We enjoyed being in your home towns, seeing your artwork, crafts, and even judging Apple Pie contests; meeting our customers, talking to local residents about our service and fiber optic cable network construction throughout these towns, and handing out candy, Frisbees and t-shirts. We also tried something new this year, and constructed a money/coupon wind booth, which we called our “Cash Cave.” Customers could step inside the Cave and had 30 seconds to grab as many bills or money-saving coupons as they could. We had several new customers, and 14 current customers, win free service in our cash cave, including one who grabbed a YEAR of FREE service. Come and see us next year again at the fair.Read more about our involvement at your fair at http://blog.directcom.com/2012/09/13/why-we-love-county-fairs/

New Outages Mailing List

Wehave a new Idaho Outages Mailing List, where we can make you aware of any upcoming maintenance outages via email. To subscribe to this list, please visit http://support.directcom.com/lists/?p=subscribe&id=1

If you previously subscribed to this list last year, please do so again, as this application has been recently modified and you will need to re-register your email to get onto the new list.

Directcom Completes Arbon Fiber-to-the-Home Project

This spring, Direct Communications engineers completed the upgrade of Arbon Valley from traditional copper telephone lines to Fiber-to-the-Home, enabling every resident in Arbon to receive broadband access.

The company’s fiber to the home rollout in Arbon began in the summer of 2009, and since then, Directcom crews have been working around the clock, laying fiber optic cable to all of the homes in the Arbon Valley. Even the very remote homes, from those miles up in the mountains to down the valley, can now receive better high-speed internet service than is available in most cities in the USA. The company began with Arbon because this exchange area had always been the most difficult to serve with traditional DSL over copper, and thus had the fewest broadband subscribers.

Direct Communications buried 158 miles of fiber optic cable in Arbon Valley, bringing fiber to about 90 homes.

Matt Farr, Engineer and Operations Manager stated: “Arbon was a good starting point for us because it was so open, the construction was straightforward, and there weren’t a lot of other utilities to worry about running into. Also, we had a lot of customers there in Arbon that simply could not receive any internet signal before, because the farms and homes were so spread out. Fiber was the solution. It’s been good to hear customers tell us things like: ‘We tried streaming Netflix for the first time ever last night—that was pretty cool.’”

Matt Farr, Engineer and Operations Manager for Direct Communications in Idaho, shows the new Calix ONT (Optical Network Terminal) that is installed on the side of a home to convert the fiber light signal to Ethernet and phone service.

There is no resistance in the fiber optic cable, unlike copper lines, so the signal can travel infinitely futher, because it’s light, not an electron flow. With fiber, Directcom can now serve more remote customers in rural areas like Arbon, who live many miles away from the central phone office with broadband products like ethernet, VOIP, video conferencing, home security systems, remote appliance management, and other IP-based apps, which will be vital to the future economies of rural areas. Fiber optics will open up whole new markets of people who previously were too far to pick up a DSL signal over copper.

Farr related that the residents of Arbon had been extremely cooperative during the construction, often helping out the crews, which had helped the project go smoothly.

“The farmers would let us park our equipment in their sheds or shops overnight so that things like the water trailer wouldn’t freeze; they would let us fill up with water from their pumps—the whole community was just really helpful. Larry Fitch and Monty Evans made room in their sheds for us on many a cold night.” He related that people were so excited to get internet service that they would go out of their way to help get the work completed quickly.

“Once, at the end of the season, we were stopped by a really bad snowstorm, and a resident from Garden Creek drove out in the snow to pick up our fiber splicer, and all his equipment, on her personal snowmobile, so that we could complete the fiber splicing at their home.

We had people working in some very remote areas in Arbon, and sometimes we would run out of gas. Ken Estep once came out when we were in trouble and gave us a full tank of gas from his farm tanks.

I also want to thank the County Road Crew for all their help—they were extremely responsive in issuing all the road permits and easements we needed, and were very easy to work with—we were able to coordinate our fiber and road construction schedules—we couldn’t have completed this project without them.”

Directcom used local Arbon electrician, Cody Evans, to help wire the homes internal communications lines so that they would be ready for a fiber ethernet connection, and also to connect the homes power to the fiber terminal battery backup. Unlike the old copper network terminal, the fiber electronics (called an Optical Network Terminal, or ONT) on the side of a home, needs a power supply, and that required new electrical wiring in most cases.

A friendly Arbon dog- photo by Jason Garner.

Lucas McHargue, Construction Supervisor, said he remembers those years working in Arbon consisting of long, sometimes lonely days, and each home they connected had a story to it. “I remember times when the snow was so deep on people’s driveways that even the backhoe couldn’t go through it, and we would have to move forward bucket by bucket, as I cleared the snow away. We met a lot of interesting people out there, and a lot of different dogs—some friendly, some not so friendly. People would call into the main office after we left their home and say: ‘Those guys deserve a raise,’ which I agreed with.”

Jason Garner, Rockland and Arbon Exchange Manager, who spent three years travelling to Arbon each day during this project, and personally spliced the cable to a lot of the homes, feels a real sense of accomplishment in completing the enormous job there. “We had a lot of good times together as a crew—it was good to be part of a team, all working together towards a single goal, and those years really drew us together. I want to thank everyone on the crew who put in so many hours to get this done, including Brent Moss (now retired) Lucas McHargue, Steven Robinson, Marshall Ralphs, Nathan Taysom, Allan Jones, Tim Lee, Brendon Mingo, Phil Pratt, and of course the techs back in the office like Brad Medinger and Austin Turley, who turned on the ONTs remotely, and so many others—this was a real team effort.”

Garner reported that one of his favorite memories from his years working in Arbon was getting to know each homeowner personally by name. “We were in every home. We met a lot of good people.  I always used to wonder how Brent knew every customer by name, and now I know—because he put in all the copper to those home decades  ago. Now it was my turn to meet them all during this fiber upgrade.”

Moose seen in Knox Canyon during daily commute to Arbon- photo by Jason Garner

Garner said they saw a lot of wildlife during the commute over the mountains between Rockland and Arbon, including his closest ever encounter with a moose.

Besides the direct access to high-speed internet from Direct Communications that will bring the benefits of faster broadband to residential customers and anchor institutions like Arbon Elementary School, the fiber will benefit the community in many other ways Directcom has connected fiber to two cell phone towers in the valley, which will increase coverage and data speeds for people using certain cell phones. Fiber in an area means better communications for everyone.

The Arbon area’s first telephone lines were laid by local farmers, who asked former Rockland Telephone Company owner, Joseph Lee May, to acquire the lines back in the 1950’s. He was able to connect the two exchange areas together using copper lines hung on poles. Arbon and Rockland are now connected by various buried fiber optic lines that run right over the mountains separating the valleys, and Arbon will become part of a route that transports a lot of data traffic around southeast Idaho for various major carriers.

When will the rest of Direct Communications customers be upgraded to fiber?

Farr explained: “We have a 5-year plan to basically convert all of our exchange areas from Bear Lake to Rockland to 100% fiber to the home. Arbon is complete. We started on Rockland this year, and will be completely upgraded to fiber over the next 2 years there. Bear Lake is the biggest project and that will take longer, but we already have a few subdivisions there completely converted to fiber, including The Reserve and Cottle Communities in Fish Haven. This summer we also buried new duct to about 30 homes in Canyon Estates in Fish Haven, and we hope to complete splicing the fiber there by the end of this year.”

Fiber optic cable carries an all-digital signal, which is better suited to today’s digital communication devices. Also, there is no interference from electric lines or magnetic fields like you experience with copper, so the signal is clearer, which will result in a better conversation and data transmission. Even lighting strikes, which can be transmitted by copper cabling, is not transmitted by Fiber-optic cable.

Having fiber to a home is a great modern feature that can increase the functionality and value of a home. In fact, having Fiber to the Home could increase the value of a home by as much as $5,000, according to the Fiber-to-the-Home Council *.  Fiber could be a great economic leveler for rural residents.  The homes in Arbon now have the same advanced connectivity as the most high-tech building in any major financial district in the world.

Calix ONT card that is installed on the side of a home to convert the fiber light signal to Ethernet and phone service. Note how a CAT5 network cable will plug directly into the ONT for an internet connection without needing a modem or any other equipment.

Sale of Wireless Internet Assets to Digis

Ten years ago, Direct Communications became one of the first companies in southeast Idaho to offer wireless internet. Since then, both our business and the broadband industry as a whole have changed dramatically.  We have decided that in order to move our business forward more effectively, we will be selling our wireless internet assets in Idaho to our friends at Digis, who specialize purely in wireless internet, so that we can focus on our core business of growing our fiber optic network in Idaho and developing our wired internet products, including our cable and DSL technologies. Basically, we want to focus on the things that we do best, and on the products where we have a real competitive advantage.

Please note that this sale does not include any cable, DSL, fiber, mobile wireless (cell phone), or Syringa Wireless assets, or our wireless customers on Digital Bridge (DBC) networks. So, to most of our customers, while this sale will not affect your wired internet service, we wanted to explain why this is good for your future with Direct Communications.

Some of our customers have expressed concerns such as: Why are you selling the wireless business? What is the future of Direct Communications?

Jeremy Smith, General Manger of Direct Communications in Idaho, sent out the following memo regarding these concerns:

“I wanted to let everyone know about the sale of our fixed wireless assets (not cell phone).  A few months back, we were approached by a company (Digis) to buy our wireless customers.  We did not go out and look for a buyer.  We did evaluate their offer and believe it to be best to sell this particular asset.  The proceeds of the sale will go toward growing the company’s other networks.

It always makes employees and customers nervous when things happen such as this.  So, I believe it important to explain things to all of you. I just want to emphasize, the sale was not essential from a financial point of view, but we figured it to be the best thing at this time as we look towards the future direction of the broadband industry.

In the future, people will probably have two internet connections:
1. a capped mobile data solution, and
2. an uncapped and reliable fixed service for streaming data, video, and future services.  We will be the solution for a fixed home and business internet service.  We should be able to accomplish this with our cable, fiber, and DSL networks. Though fixed wireless is considered a broadband service, I believe the bandwidth to be too limited for the amount of bandwidth needed in the short future (both in quantity and quality).

We have some exciting, positive times ahead.  Let’s make our wired networks the best in Idaho!”

Please understand, we are doing this to strengthen our business, and move in the direction we see the future of broadband service going. Fiber Optics is the future of the internet, the future of our company, and the future of rural broadband. Someday, we will have fiber optic cable to every home in our phone exchange areas, and hopefully to as many homes as possible in our cable areas.

We have spent the past couple of years building fiber to the vital institutions that serve your rural areas, like city, county and government buildings, schools, hospitals, doctors offices, libraries, small and large businesses, and many homes. We have also been delivering fiber service to the cell phone towers in the area, and even to most of our competitors in the area. Without an extensive fiber optic network, our rural economy in Idaho would not be able to function in this information age, so we are making a huge bet on fiber for all of us.

What will we do with the proceeds of this sale?

We will invest the proceeds back into the communities we serve—into building our fiber network in rural Idaho, and also delivering faster speeds on our other wired internet products, like cable and DSL.

Witness the drama unfold each week as the Nation’s top teams and biggest rivals battle on ESPN3. WatchESPN. College Football on ESPN. All Season Long.

Witness the drama unfold each week as the Nation’s top teams and biggest rivals battle on ESPN3 and WatchESPN. College Football on ESPN. All Season Long.

One immediate benefit cable and DSL customers will see is we will soon be offering ESPN3, a fantastic new high-definition sports channel available only online, to our broadband customers for FREE. Did you know ESPN3 will present 70 exclusive online College Football games this season, in addition to the hundreds they simulcast both online and on cable. This October alone, over 123 college football games will air on ESPN3.com. Enhanced viewing options makes ESPN3.com the best way to tune in. Watch up to 4 of your favorite games at once. If you are a sports fan, you will love this fantastic resource we will soon provide free to our customers. http://espn.go.com/watchespn/index/_/source/espn3/
We will try encourage our customers to use the internet more for your video entertainment needs, a technology that is really taking off right now as more people subscribe to online services like Netflix and Hulu. You will begin to see new branding based around the tagline we already use in our Utah exchange ,where most of our customers already have fiber to the home: Faster. Streaming. Broadband.

As a marketing person, I am pleased that our company will be more focused on a single product line. A smart marketer once said: “Do one thing great. Eliminate the irrelevant.” Until fairly recently, we were providing various services including WiMax, Wireless, Cable etc, to over 90 towns in southeast Idaho, and each town’s offering was slightly different. That was a lot for our sales, customer service and technicians to keep up to date with. We were competing with ourselves in many places, covering the same areas with both wireless and wired service. That will now be a thing of the past. We will leave wireless to the people who make that their sole business, and focus ourselves completely on investing in, and improving, our wired networks, where we have a real competitive advantage. This should improve customer service, product design, and the speed at which we respond to new developments in broadband technology, including keeping up with bandwidth needs.

Please call us at 208 548 2345 if you have any concerns about this sale. I am confident that you will be very happy with results of the new direction we are taking as your local broadband service provider, and for those customers who will be transferred to Digis, we are also confident you will be happy with your continued wireless service—they are experts in the wireless field.

Direct Communications donates $1000.00 to Pocatello/Chubbuck School District 25.

On October 25, 2010, Direct Communications donated $1000.00 to School District 25.  This was in conjunction with a June 25, 2010, Direct Communications fundraiser for local education.  The goal was to show appreciation to the teachers in District 25.  Costa Vida donated the food for the event, and several local businesses donated raffle items to raise money for the school district.  Direct Communications introduced Amped Up Wireless in the area, and pledged to donate $100.00 for each new install of the product during the launch. 

Anya Beauchat, Sales Office Adminsitrator for Direct Communications in Pocatello, presents donation check to School District 25.

Anya Beauchat, Sales Office Adminsitrator for Direct Communications in Pocatello, presents donation check to School District 25.

This story was covered by KPVI News 6, who aired a segment on the 6pm news about the donation. To see the video, visit:

http://www.kpvi.com/story.php?id=30362&n=15206

                With the combined efforts of all involved, we were able to raise $1000.00 to donate to School District 25.  Anya Beauchat, Sales Office Manager of Direct Communications, said “We are proud to be donating to a school district, where not only some of the employee’s children attend, but also to a district where teachers and staff consistently go above and beyond.”  She adds, “Through this donation, Direction Communications would like to both thank, and honor, School District 25 for providing our children with the skills and tools they will need to ensure the future growth of Pocatello.”

                When contacted for comment, Shelley Allen the District’s Education Foundation Director said, “We are fortunate to live in a community that values education and partners with education. It was wonderful of Direct Communications to think of the Pocatello/Chubbuck School District’s students, for giving, when planning their celebration.”  She added, “This donation benefits our kids, and is greatly appreciated.”

                Direct Communications presented a check on October 25, 2010 at 9:00 a.m during the school district Cabinet Meeting at 3115 Pole Line Road, in Pocatello.

Direct Communications: Idaho’s Own Modern Day Pioneer

Who is Direct Communications and what makes this company special? Direct Communications would proudly say that they are builders and pioneers.  While some might say that this is a big statement to come from a company that many in the larger metro areas of Idaho don’t know much about, ask most rural folks in southeast Idaho about Direct Communications, and they will likely tell you about their first experience with high-speed internet.

Direct Communications’ vision is to improve the communications infrastructure throughout Southeast Idaho by connecting rural towns and delivering improved services via their state-of -the-art fiber optic network. As this might seem like foreign language to some who may not have any knowledge of this technology; Direct Communications can best be described as an independent telecommunications leader that has been providing quality communications services since 1954, specializing in rural areas.  Presently, Direct Communications provides telephone, high-speed internet, and cable television service to customers across Idaho.   

Direct Communications is headquartered in Rockland, Idaho, a rural town 40 miles southwest of Pocatello. Direct Communications has been a family owned business since 1954. The Rockland office still has the original little Rockland phone switch on display.  The current president, Leonard May, used to sit at that switch as a child, acting as the operator, changing plugs to switch the calls.  The switch was in his family’s own home.  An alarm would ring each time there was a call, and somebody in the family would have to wake up to connect the caller. He bought the company from his father in 1974.  Starting out with 300 local phone subscribers, Direct Communications now serves over 10,000 customers with a range of communications products.

Direct Communications has a long list of new technologies that they have pioneered.  To name a few of their ventures, Direct Communications was the first to implement a digital switch in Idaho, the first to use fiber optic cable in telephone communications network in Southeast Idaho, the first to provide high-speed internet to rural southeast Idaho, the first IP (Internet Protocol) switch in Southeast Idaho, the first in Southeast Idaho to install fiber to the home, the first to offer DBS satellite in Southeast Idaho, and the first to offer satellite internet in Southeast Idaho.  To add to the list Direct Communications was also one of the first cellular offerings in Idaho and helped build the first and only state-wide fiber optic cable sonet network.  With a list that long, it is no wonder that they have been able to withstand the test of time. 

With all the “Big city Technology,” Direct Communications refuses to give up their small town values.  Direct Communications is a firm believer that communications services must enrich people’s lives and enhance their relationships.  Direct Communications takes pride in knowing that their employees work hard to make sure each customer knows that they are being taken care of.  Direct Communications believes that customers deserve the very best technology available, and knows there is viable business in the small rural areas often neglected by larger companies.  Most recently Direct Communications has expanded into the Declo, ID area providing a much needed reliable high-speed wireless internet option. 

Direct Communication’s latest endeavor is giving customers the availability to have fiber optic cable directly to their home.  Direct Communications was the first company to Southeast Idaho to provide this service. This results in being able to give customers not only faster connecting speeds, but also better quality internet.  Fiber optic cable transmits information using light signals through hair-sized strands of glass, and drastically enhances both its clarity and bandwidth for sending information.  The possibilities once you have fiber into your home are endless with all of the rapid advances in technology. 

The telephone industry as a whole has seen some changes, with more customers replacing their traditional land line phones with mobile/cell phones. However , being able to offer a wide variety of internet services, Direct Communications has been able to evolve with the changing times.  Direct Communication has seen the largest increase of sales with their wireless internet service.  The number of wireless internet customers grew by almost 81% in 2008.  Brandon Jolley, Installation Manager for Direct Communications, modestly attributes this success to his technicians.  Stating, “Without my technicians, it would make my job pretty difficult.”  Brandon also attributes the success to being able to use the latest technology to upgrade his wireless equipment.   In 2008, Direct Communications added five new wireless towers and upgraded eighteen wireless towers.  Brandon and his team’s endless hours of hard work have paid off and it shows by the increase of loyal customers.   Direct Communications services around 85 cities and towns in Idaho with a variety of communication products.

With all this talk about Direct Communications, one last question begs to be answered: Why should I support local businesses like Direct Communications?  Local ownership ensures that important decisions are made locally by people who live in the community and who feel the impacts of those decisions.  Thus each decision made has an impact that “hits home.”  Compared to chain stores, locally owned businesses recycle a much larger share of their revenue back into the local economy, enriching the whole community.  Locally owned businesses build strong communities by sustaining vibrant town centers, linking neighbors in a web of economic and social relationships, contributing to local causes. Some of the organizations and Community projects that Direct Communications has proudly contributed to in 2008 include the Friends of Scouting, 4-H Program (state-wide), Chesterfield Historical Society, Aberdeen Community Channel, ISU Rally Rags, Oregon Trail sponsor, Paris Community Center, Rockland 5th grade mentor program, Power County Junior Miss Pageant, Bear Lake Memorial Hospital foundation and the list continues from there.  (Complete listing of Community projects that Direct Communications was involved with can be found at www.directcom.com/goodworks.htm.)  If you look behind the scenes at any civic activity that contributes to the common well being of the community, you are likely to find a local business person, giving their time, and often their money, to the common good. The service provided by the voluntary efforts of people who care about our community could not be replaced by any amount of government assistance or tax money. Local business people are the unsung heroes of our community.

Direct Communications has found success in rural areas where larger out-of-state companies have failed because of their commitment to invest in the local communities they serve.  Employees for Direct Communications can have pride knowing that they are working for a company that looks out for their local communities.

To find out more information about Direct Communications or the services they provide in your area you may contact them at 800-825-7137 or check them out at www.directcom.com.

Direct Communications to donate $100 of each sale in July to School District #25.

Direct Communications to donate $100 of each sale to Pocatello/Chubbuck School District #25.

 Pocatello, Idaho (Tuesday, June 22, 2010) Direct Communications, a local internet service provider, will host a benefit event for School District #25 on Friday, June 25th, 2010, at the Direct Communications Chubbuck office located at 485 W. Chubbuck Rd. Suite B, and will donate $100 of each sale of its new Amped Up Wireless Broadband service during the month of July 2010, to School District #25.

In continuation of their loyalty to southeast Idaho communities, Direct Communications is excited to announce an event to benefit School District #25 scheduled for June 25th, 2010, 11 am-6 pm.  This event will include live entertainment with local bands, games, cotton candy, prizes and more for children in the area as well as free food donated by Costa Vida. Free massages will be provided by Sunsations Spa. Many prizes will be given out at the event, including a free Xbox 360.  Parents can receive information from Direct Communications knowledgeable staff regarding free services available through the internet, as well as the new Amped Up internet product available from Direct Communications. 

Direct Communications will begin the event with a ribbon cutting in conjunction with the Pocatello Chamber of Commerce for the new Direct Communications Chubbuck office located at 485 W. Chubbuck Rd. Suite B, and the festivities will commence directly following.  In support of our schools and children, a donation jar will be available and Direct Communications will commit to donating $100 of each sale that day and through the month of July to School District #25.

The general public is invited to attend this event that is set to be both beneficial, informative, and fun for children and adults.

Jeremy Smith, general manager for Direct Communications, said: “When we were looking for ways to get involved in the community, we examined what issues were important right now to families in the Pocatello area, and of course the number one issue everybody was talking about was funding for local schools. We thought this would be a good way to show our support for the community and the issues they care about, and hopefully make a positive lasting impression.”

Shelly Allen, community relations specialist for the Pocatello/Chubbuck School District #25, said: “It’s partnerships like this with local businesses that will help us provide a quality education to students in our area. Any proceeds from this event will go directly to the Education Foundation and will benefit both students and their teachers.”

Direct Communications has a long history of partnering with local school districts, especially in remote rural areas. In many rural towns in Idaho, in places like Aberdeen, Montpelier, Paris, Grace, Thatcher, and many others, Direct Communications was instrumental in bringing the first high-speed internet access to rural school districts. Brigham Griffin, Marketing Director for Direct Communications, explained: “Education and high-speed internet go hand-in-hand. Not only is the education market thirsty for better broadband access to improve educational opportunities for their students, but we find that the more educated people are, the more likely they are to subscribe to higher speed internet services. We want our schools to be strong, because that makes our communities strong and keeps our company healthy.”

Shelly Allen added: “We really appreciate Direct Communications thinking of us and involving us in their planning for this product launch and open house.”

Anya Beauchat, local Direct Communications office administrator for the Pocatello sales office, and organizer of this benefit event said: “As a parent I wanted to find a way to help support our local schools. I hope a lot of people will come out to our event on Friday and show their support for our local school district.”

For more information about the open house on Friday or to contact Direct Communications for product information, call Anya Beauchat at 208 237 9729 or visit www.directcom.com

Direct Communications Opens New Retail Store in Preston

Direct Communications, Preston’s local cable company, recently opened a retail and customer service location at 138 S State, Preston, and would like to extend an invitation to all residents of Preston to visit their new location, try their products on display,  and see what new services are available to them.

Brendon Larsen, 17, of Preston, one of the sales representatives working at the new store, explains that the store actually opened in March, but it wasn’t until they put the new sign up outside the store that people really began walking in. “Usually people will see the sign, and recognize the name because a friend told them about their cable TV or internet service from Direct Communications. Most of our business comes through referrals.”

While the space inside the storefront is small, judging by the range of services on offer this is a company with large ambitions.

“We have our entire digital cable lineup playing on the big screen TV, so people can browse through our channels, see the picture quality. We have a computer setup so people can sit and try our high-speed internet. Right now we have our connection at the store set at 5Mb, and we are seeing fairly consistent speeds. We also have our digital VOIP phone set up, which uses our cable internet connection to make calls, and that is actually the only phone line we use at our businesses, so people can test that out, make a couple of calls and see how it compares to traditional phone service.”

Brendon says working at the new store has been a good job for him, and talking to people about communications services is something he enjoys compared to other things he might be doing. “It pays well, and will look good on my resume when I apply for college.”

Jeremy Smith, General Manager for Direct Communications Cable, explains why the company decided to open a retail location in Preston.

“Ever since we purchased the Preston TV franchise from Comcast, we have been looking for ways to improve customer service, and bring a local flavor to the cable network. We know we have a lot of competition from national providers, so we thought a physical location in Preston would help bring our services to the people, increase convenience and create value, because we can show we are a local company, where you can walk in talk to a local representative anytime, face to face. Hopefully that is still worth something today.”

Brendon says current customers use the store to come in and pay their bill, saving them the cost of mailing it in, and to make quick upgrades or changes to their service. “They sometimes come in with technical questions—if I can’t give them an answer right away, I at least can refer them to the right person in tech support immediately.”

The store is open Monday to Friday from 10am to 6pm.

“If new people come in, and try our products, they will usually sign up for service. Actually, I had a salesman walk in the other day, trying to sell me a newspaper or magazine subscription, and he ended up walking away with internet service from us.”

Direct Communications has been providing internet service to Preston residents since 1999, and offers Telephone, Internet and cable TV services throughout southeast Idaho.