Direct Communications Donates to Rockland High School Athletic Program

Jeremy Smith of Direct Communications with Athletic Director Bill Dean, Brant Mink, Donny Lee and Superintendent Jim Woodworth

Jeremy Smith of Direct Communications with Athletic Director Bill Dean, Brant Mink, Donny Lee and Superintendent Jim Woodworth

Direct Communications donated $500 to the Rockland High School Athletic Program this week as part of an effort to support local high school athletics in the communities served by the broadband company. At the start of the 2013 school year, Directcom approached each school athletic director, and offered a way for student athletes to earn donations for their school  through their participation and effort in all varsity games.

During football season, Direct Communications pledged to pay $15 for every touchdown at home games. At the same time the Girls Varsity Volleyball teams could earn $5 for each ace they served. Once basketball season started, varsity athletes could earn $5 for every 3-point shot scored during home games.

During the 2012-2013 school year, Rockland Varsity teams reported a total of $150 in earnings through this sponsorship program.  However, Direct Communications gave a final amount of $500, since  they had pledged a donation of at least $500 to each school that participated . Jeremy Smith, General Manager for Direct Communications in Idaho, said he hoped the money would go towards the new Rockland School Weight Room, which is currently under construction inside the new school gym.

Cable TV Rate to Increase

Bundle your cable services with Directcom and save money every month.

Bundle your cable services with Directcom and save money every month.

The only thing that we can be sure of as a small local cable company in our ever-changing industry is that the big content providers who own the television channels will continue to raise the rates to broadcast their shows every year.  Direct Communications has resisted raising our cable TV rates for as long as possible; in fact, although our wholesale costs have gone up every year, we have not increased the retail price on our expanded cable offering since 2008. However, if we are to continue bringing you high-quality programming, the time has come to update our retail rates again.

You have probably heard that all the satellite TV companies already raised their basic rates by about $6 at the beginning of this year. Starting with the July 1 billing period, the retail cost of our basic cable service will increase by just $1, from $21 to $22. The retail rate on expanded cable TV package will increase from the current $39.95 to $46.95. [1]

We will continue to offer great discounts on bundled cable services to help you save more money. We are pleased to announce that you can now choose expanded Cable TV, 6Mb High Speed Cable Internet, and Unlimited Local and Long Distance Calling, altogether for only $99.95 a month. This option will be available starting July 1, 2013.

Thank you for your business. We appreciate your loyalty.

We look forward to many years of providing you with the highest quality entertainment and connectivity. Please call customer service at 548 2345 if you have additional questions.


[1] Excluding applicable taxes and fees.

Syringa Wireless Calling and Texting Overages now Active in Billing System Again

For the past couple of years, Direct Communications has not been charging overages for calling or texting that exceeded your plan limits on your Syringa Wireless plan. Starting with the June 16 billing period, we will start to again include any applicable overage charges on your bill. These will begin to be tracked after May 16, 2013, since toll and overages typically appear on your bill showing charges covering the previous month.

What does this mean for me?

  • You may need to be more aware of how many minutes you are using each month to avoid going over your limit if you are making excessive calls. Call us if you don’t remember how many minutes of local calling, roaming and long distance you are currently paying for in your plan.
  • If you are currently using more calling minutes than are included in your Syringa plan, please be aware that you could now see your final bill increase. On our legacy $10 Amazing Phone plans, and our Total Connection $99 bundle plans, calling overages are $0.10 per minute. On the newer Syringa Signature plans, calling overages can be $0.75 a minute, depending on the type of call.
  • If you have become used to sending or receiving more texts than you have been paying for in your plan, you will now be charged $0.10 per text over your plan limits. Call us if you don’t remember how many texts are included in your plan.

Why the change?

A couple of years ago, both Syringa and Direct Communications changed to new, but different, billing systems, which were not very compatible. For this reason we were not billing calling overages. The billing systems have now been integrated again.

What do you need to do?

Pay attention to how much roaming and long distance calling you use each month. If you have family members using a $10 phone out of state, make them aware that they only have 500 minutes of roaming each month. Call us if you have any concerns about your plan or how many minutes you have been using but not being charged for in the past.  We look forward to providing you with many more years of great cell phone service at the best value in Idaho.

How many minutes have I been using?

Currently, we do not have a way to check how many minutes you have been using mid-month. Your total monthly usage will only be shown at the end of the month once the data is sent from the switch to our billing system. However, there are several ways you as a customer can keep track of your minutes day to day.

Below are various ways on different cell phone how to tract call usage:

Smart phones:

Tell them there are apps they can use, one is called “phoneusage”. They may need to learn how to download apps.

For non smart phones they will want to reset call/sms records on the 16th of each month to track for the coming month.

Samsung:

For calls go into menu and select calls then call timer

For sms go to messages

For data go to data counter

Motorola

For calls go to main menu, select recent calls, next select call times .

For sms go to messages

For data go to data volume.

LG

For calls go to call history then call timer

For sms go to messages

For data go to data counter

Other possible makes

Usually the call timers are where they view the calls they have made and the sms are usually under messages.

Customer Tour of Central Office in Eagle Mountain Announced

Direct Communications will be hosting a free tour of the central office/switch room in Eagle Mountain on Wednesday, May 29 at 6PM.

This will be offered to a limited group of interested customers and hosted by our Inside Plant Manager, Cody Bailey, who manages the internal fiber network in Eagle Mountain.

The tour is expected to last 30 minutes. Space is extremely limited due to safety and security considerations for both the sensitive equipment and for our visitors, so the tour will be limited to the first six customers who email to reserve their place on the tour.

Besides learning some basics of how the fiber network in Eagle Mountain functions, you will have the opportunity to ask our network administrators and General Manager questions you may have about the network, our electronics and equipment, our construction plans, and so forth. Some interesting changes you will see in our switch room are our digital central phone switch, our brand new battery backup array and power distribution, our new upgraded broadband fiber distribution system, and several new state-of-the-art internet switches, routers and cabinets.

To RSVP for this event, please email ben@directcom.com and provide the following information:

Name:

Contact Phone Number:

Home Phone Number or Directcom account number:

Address:

Are you willing to sign a NDA: Yes/No

Are you willing to sign a liability waiver: Yes/No

T-shirt size:

No persons under 18 will be considered. You will be expected to sign both a NDA and a liability waiver.

You will receive a confirmation from Ben Hayes if you are accepted on the tour with further instructions.

Direct Communications Video Ad Student Competition

Direct Communications is offering $100 to each school AV class/department in our local service areas willing to participate in a student  contest to create the best TV/web video commercial promoting our high speed internet service.

The winning group or individual student responsible for creating the winning ad will receive a $500 prize.

These ads will be aired on our cable TV network on ESPN and seven other cable channels, in pre-movie screen ads at local cinemas, and on our YouTube channel, Facebook page, and various corporate websites.

Specifications:

Videos must be created by local high school or elementary school students. 

Videos must be exactly 30’ in total length for insertion into local cable TV ad spots.

Videos must be in either 1280×720 HD resolution or 720×480 SD resolution.

Videos must be submitted in digital format, exported in either mpeg2, .mov, Quicktime, or mpeg-4 format.

Any models (especially minors) used whose faces are visible in the ad must have signed model releases. These releases must be submitted to Direct Communications with the video submission. These releases are available for download at  http://www.directcom.com/brand/2013-video%20ad%20Model%20release%20form.pdf

Logo and graphics elements are available for download at http://www.directcom.com/brand

All videos must include a title slide indicating the school and students involved in creating the ad.

Videos must be submitted by Friday, June 7, 2013.

Videos must promote the unique benefits of Direct Communications High Speed Internet Service.

Examples:

Better Streaming.

You can use our internet to stream video better than on competing services.

Fastest speeds in town.

Our 10Mb speeds are faster than any competitors in town.

No caps. No throttling. No limits.

Some providers claim to support video streaming, but will cap how much you can download each month. They may even charge you data overages or throttle (intentionally reduce) your speed if you watch too much.

Direct Communications is the only provider that will give you true unlimited bandwidth, so you can stream as much online video as you want, in full HD quality.

Your local broadband company.

We are locally owned and operated. Our headquarters are in small-town rural Rockland in southeast Idaho, and our employees all live in rural towns in southeast Idaho. Get better service from your local provider.

Some other ideas:

  1. We provide the only fiber optic network in rural southeast Idaho.
  2. You can watch multiple streams at once on different devices in your home.
  3. We offer residential speeds up to 10Mb.
  4. Our cable network is backed by state-of-the-art fiber optic cable.
  5. Our speeds are consistent, and we typically provide the speed we advertise, not some “burstable” mythical speed that you can only get for a few seconds.
  6. Unlike wireless providers, your bandwidth is not all shared off the same tower.
  7. We don’t throttle your speeds if you stream too much.
  8. We don’t put a cap on how much you are allowed to download each month.
  9. Our fiber-optic cable connects you directly to the national fiber backbone, with no wireless links inbetween.

10. Wireless internet equipment simply wasn’t built to handle constant high-demand applications like high-definition video very well. Our Fiber network was designed to stream high-definition video.

The creative execution should be relevant, but unexpected. Use your imagination and surprise us.

For more information, contact your local Directcom schools rep, Daniel Parrish at 208 945 8223 or at

danielp@directcom.com

or call our main office at 208 548 2345.

To submit your ad, please turn in the digital file on either a data CD or DVD, or preferably on a flash drive/SD card  or USB thumb drive to your nearest Directcom retail location, or give it to your teacher to be picked up by Daniel Parrish. Or, you can mail your disk or SD card to:
Brigham Griffin
Direct Communications
PO Box 269
Rockland, ID 83271

Here is an example of an ad created by a 4th grade student.

DirectCom in Idaho is now a Netflix SuperHD Partner

Netflix SuperHD - from https://signup.netflix.com/superhd

Netflix SuperHD – from https://signup.netflix.com/superhd

Direct Communications faster streaming broadband just got even better.

Directcom is pleased to announce that our broadband service is now Netflix Super HD ready.

This means that Directcom customers will now automatically be able to  watch movies and TV shows in Super HD on a supported device if your connection is fast enough. ( At least 8Mb/s download for best quality.) Super HD delivers the best Netflix picture quality yet, even better than regular HD, because of better encoding technology and an incredibly clear, smooth 1080p picture.

Super HD is only available via Internet Providers that are part of the Netflix Open Connect network. Our move onto the Open Connect Network was made technically possible by Netflix co-locating their servers in Syringa Networks main Central Office in Boise, Idaho this week. Each night, Netflix updates these servers with their highest demand content. Direct Communications, as an owner-partner of Syringa Networks, is now part of the Netflix Open Connect network.

What this does is move the Netflix content closer to the end customer.

Ron Asche, Engineering Manager for Syringa Networks explained the benefits by saying, “Bringing the Netflix content on Net has resulted in a drop in content latency and an enhanced user experience for Syringa Networks customers.  Additionally, having the content on our network enables Syringa Networks customers access to Netflix SuperHD and 3D content.”

Jeremy Smith, General Manager for Directcom in Idaho, says most importantly this will result in faster loading for customers while accessing Netflix content on our network. “There should be less buffering, and less waiting for the interface to load, because the customer won’t have to travel all over the internet to choose or stream a movie—it’s right here on our fiber network in Idaho.”

Faster streaming broadband means no buffering when watching online video.

Faster streaming broadband means no buffering when watching online video.

When Netflix first announced their Super HD network opportunity several months ago, Direct Communications attempted to sign up individually with Netflix as an Open Connect partner, but was unsuccessful at that time because Netflix required a larger customer count threshold before they would deploy their servers into the network. Fortunately , the combined customer numbers of all the Idaho independents together meant Netflix was willing to partner with Syringa Networks to deploy servers locally here on the Syringa regional network in Idaho, so all Direct Communications customers in Idaho can now benefit from being on the Netflix Open Connect network.

In addition to Super HD, Netflix is experimenting with 3D video, which will also only be available to customers of ISPs like Direct Communications who are on the Open Connect network.

Netflix now offers Super HD streaming on the following devices:

•Sony PlayStation 3

•Apple TV with 1080p

•Roku with 1080p*

•Nintendo Wii U

•Windows 8 App

•TiVo Premiere DVR

•Blu-Ray Players, Smart TV’s, Home Theaters, and Streaming Players with existing Netflix 1080p support*

Hopefully more devices will be coming soon, since , most notably, the Xbox is currently missing from this list.

To stream titles in Super HD, your Internet Provider needs to be connected to the Netflix Open Connect network. You can find Super HD titles by looking for the Super HD logo, on the movie description page on a compatible device.

At time of press, only DirectCom customers in southeast Idaho are Netflix SuperHD enabled. This feature is not yet active in Eagle Mountain.

Requirements to view in Super HD
from (http://support.unblock-us.com/customer/portal/articles/973404-netflix-super-hd)

- Your Netflix Bandwidth Settings

Your Netflix bandwidth preferences must be set to “Best Quality” otherwise you will not receive it. To find out how to check and change your Netflix bandwidth settings please see this support article.

- Your Internet Connection

Super HD requires an Internet connection speed of at least 6Mb/s, and 8Mb/s to view the highest available video quality. Please ensure you test your speed as detailed here. Some other factors will also affect your ability to stream in Super HD; wireless connections from your device to your router, traffic shaping by your ISP at peak hours – sadly these sort of factors lay out of our control.

PLEASE NOTE: The Adaptive Bit-rate streaming algorithm that Netflix uses to stream in Super HD, should always ramp up to the highest bit rate encode available to you that fits in the resolution you’ve set on your device. This means that if your device is not set to 1080p you will NOT see super HD.

Please be aware that some Super HD eligable Roku devices do not currently display the Super HD logo (http://support.netflix.com/en/node/8731#gsc.tab=0)

My Kingdom for a Wire

(How my internet speeds dropped from 100Mb when wired to 18Mb on wireless, and how I fixed this.)

A few months ago, I was very excited to report that I had defied all expectations, (take that Mrs Gordon in 5th grade) and reached almost the pinnacle of human achievement by obtaining 100 Mbps internet speeds at home. I am subscribing to 100Mb fiber optic service from my ISP, Direct Communications.

See http://blog.directcom.com/2012/12/05/life-at-100-mb-how-i-broke-into-the-1/

Recently however, that dream came crashing down when we needed to rearrange the living room to fit in a new second-hand couch. The main computer desk had to be moved to the other side of the room, where of course, the only place it could possibly go was also the one corner in the house that was not pre-wired with a ready Cat-5 cable (RJ45) jack, since that corner was supposed to be a future fireplace.  In my shortsightedness, when planning the construction I had thought, “Who would ever want an Ethernet enabled fireplace?” Silly me. Now of course, a few years later I can think of a hundred different reasons to have an Ethernet-enabled fireplace.

18Mb speed test result while using wireless-N

18Mb speed test result while using wireless-N

So, now I had my main desktop computer, which is a new Dell XPS, sitting in a location where there was no wire. I didn’t think it would be a big deal since I knew my computer had a built-in wireless N card, but to my horror, when I ran a speed test after setting everything back up, while I used to consistently clock 100Mbps speed tests when directly wired to the basement router, the fastest speed I could now get over wireless was only about 18Mbps.

The computer’s internal wireless-N card was a DW1501 Wireless-N WLAN card, which, according to Dell’s product  user guide, is supposed to have a network data rate of up to 270 Mbps for a 40 MHz bandwidth channel and 130 Mbps for a 20 MHz bandwidth channel. Most reasonable people would agree that 18Mbps was not close to either of those numbers.

My wireless router is a new Cisco E2000, with Gig Ethernet ports, which had no problem supplying 100Mb internet speeds to the same computer when it was wired to the router, but now I was left with a fraction of those heady speeds. Of course, even at 18Mb I could still stream HD just fine to that computer, but what’s the use of paying for 100Mb speeds if you can’t see those on a speed test? It’s a matter of principle!

Just to be sure there wasn’t just something weird with my desktop going on, I did a speed test on my Dell Studio XPS laptop to see if I could get any higher speeds with that radio, but sadly, 25Mb was the fastest internet speed I could get on my laptop.

Wireless connection properties

Wireless connection properties

Now, this frustrating situation lends itself to the age-old question, if a computer is not showing the full advertised internet speed I am paying for, am I actually getting that speed? This is a question, or more often, complaint, sometimes leveled at ISPs by customers, who run speed tests from their PCs or phones or tablets and then conclude that they are being cheated if the results do not match what the ISP says it is providing . On the one hand, all the other wired devices in my home, the Xbox, the other older desktops, were still getting the same speeds as before. My tablets and phones on Wi-Fi were also still behaving just the same as before, indicating that they were still sharing the same 100Mb fiber optic speeds from Direct Communications that my router was handing out before. And yet, there it was, staring me in the face, that horrible speed test result which could not be denied or ignored, gnawing at me day and night.

What was to be done? I I could not bang a new hole in the wall to feed a new cat5 cable down to my distribution center in the basement, especially since I had already finished the part of the basement underneath the new computer desk location. I clearly could not survive on a wireless connection to my PC. That’s when one of the techs suggested a life-saving device- a simple wired switch that I could use to extend my existing wired network after construction. I searched on Amazon for the most popular home Ethernet switch that had Gigabit ports (because, as I discovered with my previous old router, unless your equipment has gigabit ports, it will never deliver 100Mb speeds. Any router or switch with only 100Mb ports, even wired, will not deliver more than about half that speed.) The most popular switch was the NETGEAR GS105 ProSafe 5-Port Gigabit Ethernet Desktop Switch, for $39.99, which arrived in 2 days and was very simple to install.

Netgear 5-port Gigabit desktop Switch

Netgear 5-port Gigabit desktop Switch

I simply unplugged the Ethernet cable to my Xbox, plugged that cable into the new switch, and plugged in new Ethernet cables from the switch to my PC and Xbox, and now even have a couple of ports left over for any new devices I may want to direct wire to the router.

I immediately ran a speed test on my PC, which now had a wired internet connection again, and was very pleased to see that needle go straight up to 95Mb.

Wired to the router speed test result

Wired to the router speed test result

I am not a network tech, but here is what I as a fan of fast speeds learned from this:

Lesson1) If you are serious about speeds, wire all your devices directly to the router. Wireless is the enemy of speed, no matter what the wireless card specs claim.

Lesson 2) A simple network switch can very easily and cheaply extend your internal wired network without sacrificing performance.

Lesson 3)Even though I was not seeing 100Mb to my computer, I was still getting 100Mb to my home from my ISP. All I needed was better network equipment to see those speeds again. The bottleneck was the wireless limitations inside my own equipment.

Lesson 4) If you are building a home, wire everything and every corner. Don’t believe your builder if he says everything will be wireless someday inside the home. You never know when you might want more speed, and what the bandwidth demands of our future appliances will be.

Wired Connection properties

Wired Connection properties

Cause and Remedy to Wednesday March 13, 1-hour Internet Outage

On Wednesday March 13, at about 9am, most of Utah County experienced a power glitch caused by Rocky Mountain Power, which was passed through to the Eagle Mountain City power grid. Power surges like this can be very damaging to sensitive electronic equipment, and because of this, our central office, which houses several million dollars’ worth of very sensitive, state-of-the art communications equipment including a digital telephone switch, fiber electronics, and all kinds of internet switches, routers and servers, is engineered to never touch the power grid directly.

Inside our switch room is a wall of batteries in an array, which are designed to back up the power to the equipment and absorb any surges. Backing up the batteries are very large generators, which will kick in after 3 seconds of a power outage. Last November, our switch manager began the planning and engineering process to replace the battery array, because the existing batteries had been in place since the days of Eagle Mountain Telecom. Two weeks ago, contractors began preparatory work to replace the batteries.

Unfortunately, this power failure came at a very bad time for us, just before our entire battery upgrade was due to take place. When the glitch came, the older batteries did not perform to spec, and since the outage was shorter than 3 seconds, the generator did not kick in. This resulted in the entire main phone switch shutting down, and rebooting, which is never a good thing for such a sophisticated piece of equipment because so many systems are integrated and the chances of everything rebooting seamlessly are slim. When the switch rebooted, several trunking systems stayed down, which is why there was a brief city-wide loss of dialtone. Our techs had to manually bring the trunks back online, and dial-tone was reestablished in about 30 minutes. The telephone system was back to 100% capabilities within an hour.

After the phone system was back online, which is our priority in a crisis in accordance with public utility regulations, our engineers turned their attention to restoring internet service. Due to the power surge and the battery array failure, a core internet switch had been fried. This switch had to be replaced with a spare that we kept on hand for just such an emergency situation. (Now, when I say switch, I don’t mean the kind of consumer-grade switches you would pick up at Radioshack or Best Buy, this is carrier-grade equipment that costs tens of thousands of dollars per switch.) Internet service was restored to the greater network by about an hour after the power glitch, once the internet switch had been replaced and reconfigured, and our IT administrator, Darin, did a fantastic job getting that up again so quickly.

We were initially concerned that this power surge could have damaged some customer equipment, like what occurred a few months ago when the city did their power grid upgrade. That power surge fried a few hundred power inverters on people’s homes, and we spent a couple of days having to replace those. However, we were pleased to see that only one power inverter in the entire customer base had been damaged by this power surge, which outlined just how extreme and unusual that big city power surge had been a few months ago.

After the internet had been generally reestablished just after 10am, there were of course a few stragglers, which is our term for individual customers that did not come back online for various reasons. There were a couple of individual neighborhood fiber electronics cards that were also damaged, and needed to be replaced. Eagle Park, Autumn Ridge, and Hidden Canyon were affected by these card failures, and those neighborhoods took about 2 ½ hours to bring back online. We had some up and down speed issues through the day too as we were testing and validating various equipment and systems.

As individual customers called in, posted on facebook, or alarms showed in the network management system, we reset the individual connection to those customers homes remotely from our servers. If a customer could not be reset remotely, we immediately dispatched a field technician to go into the customer’s home to reset their modem or router. Altogether, there were about 119 individual customers we had to resolve lingering issues for, and by about 6pm that night we had taken care of all but 7 customers who needed further action.

One instruction we must stress to all customers—please do not factory reset your routers after a power outage, because that will wipe the PPPoE username and password from the router, and you will not be able to reconnect with our servers. A simple power cycle (pull the power cord out the back and plug it back in so the router reboots) is all you need to do to refresh your connection. A lot of the truck-rolls we had to do on Wednesday were simply because the customer decided to take the very drastic and unnecessary step of factory resetting their modem or router. When we have to roll a truck simply to reprogram a router, this diverts resources we could be using to help a greater number of customers with real issues not caused by their own actions.

So, the big question customers are asking is: what are you doing to prevent this from every happening again if similar power outages should occur?

The good news is, this very week, on the 18th March, we completed the process of replacing our entire old battery array. This was a several-hundred thousand dollar upgrade. Our new array consists of 28 brand new carrier-grade engineered batteries, stacked in four rows of seven, which will power and protect our equipment properly. This will prevent future switch reboots and equipment failures due to power failures. Our equipment is safe again.

There were a lot of positives to come out of Wednesday’s events too. Last week we launched an online live chat and ticketing system. When our own office phones were down, remote staff who had internet service were able to still talk to customers, keep them updated, and customers could generate trouble tickets automatically online if they also had mobile data, which our surveys show most of our customers do also pay for. Many customers used their mobile data to talk to us on Facebook and let us know they were down at home. We were able to use Facebook to give general updates and start trouble tickets. This was possible because a large portion of our customers are our friends on Facebook. If haven’t liked our page on Facebook yet, please do so at http://www.facebook.com/directcom.eaglemtn

Several customers also asked us to start a Twitter feed for outage notifications, which we will look at launching.

We tried to keep customers updated as best we could with the tools we had on hand. We try to provide appropriate network information, but sometimes giving too much information, especially about sensitive network equipment, can raise more concerns for customers, but we know a lot of our tech-savvy customers, and the many people working from home in Eagle Mountain, like regular updates. Even in providing a report of this kind into the causes of an outage, and the steps we are taking to prevent this from every happening again, we realize we open ourselves to a whole lot more questions from customers. For customers really interested in the inner workings of our central office, we will be hosting a tour of our facilities the week of Pony Express Days, and you can message us on Facebook to sign up for that tour.

David Wall posted to our Facebook page: “DC ,You guys are awesome even for posting this kind of info. No other Internet provider provides such quick personal info to things that take place. The rest of our family are all on Centurylink and they would never take the time to post why your lines are down or when they would come back up. Thanks DC!”

Results of 2013 Customer Satisfaction Survey

What is our service really like? 89% of our customers either “love” or “like” their broadband service from Directcom. See what our own customers are reporting. Full results of our 2013 Customer Satisfaction Survey conducted in February of 2013 with a sample size of  428 customers can be seen at:

https://www.surveymk.com/sr.aspx?sm=L3kWO2eEr_2fNF9APfn8qaAutpcR9vbYzI2lhyFu1J97s_3d

 

Speed Increase for DSL Customers in Idaho

Faster streaming broadband means no buffering when watching online video.

Faster streaming broadband means no buffering when watching online video.

We will be doubling the download speeds for customers on our starting DSL package from 1.5Mb to 3Mb starting around mid-February of 2013. We are also doubling the upload speed from 512k to 1Mb for all customers currently on our 6Mb package.

However, along with this speed increase, we also need to make a price adjustment to our starting retail package, which will become 3Mb for $39.95 a month. This price increase will only affect those customers on the starting DSL package. The prices for all other speed packages will remain the same as they have been for the past many years. This change will happen starting at the billing period for March 2013.

StandAlone DSL will be changing to $99.95 for 12Mb. More about that later…

This is the first time we have ever had to increase an internet price in our long corporate history. For the past 10 years since we first introduced DSL service, we have only ever had the pleasure of giving our customers higher speeds for the same price they were previously paying.  Raising our starting package price was a difficult decision that we did not take lightly. We understand how vital having access to reliable and affordable high speed internet is to all of our customers, especially in our rural areas, where broadband has become the primary way of staying connected the world.

We wish we could have in fact lowered the starting DSL rate to make it even more affordable for more people, however, this decision was made at the federal administration level, who currently appear to have little interest in improving life for rural residents. The only way that operating rural networks is possible is through federal government cost-recovery programs. These programs subsidize the cost of building communication lines to remote areas, which is wonderful for all of us living out in rural Idaho, but, along with federal dollars of course comes the burden of federal regulation.

The FCC, through their rural management agency NECA, (National Exchange Carrier Association), declared that DSL rates must be increased to meet rising costs, so we had no choice other than to raise our retail DSL rate. In the case of standalone DSL, (internet without land line phone service) NECA has basically priced us out of the market for that. $99.95 is now the cheapest standalone data product we can reasonably offer, and from now on all customers who want DSL will be far better off paying for a landline–even if they don’t use it. This is exactly the opposite direction we were hoping the FCC would take on StandAlone data–we would love to be able to offer DSL on its own for people who really don’t want to pay for a land line, but apparently the good folks at the federal government have their own ideas of what people really want.

We hope that also doubling your speeds will help to reassure you that we really do want to provide real value for our customers. As a comparison, 3Mb, which will be our new lowest, or starter internet speed package, is actually the fastest available speed for DSL in most of the larger cities in Idaho.

Will I have to do anything to upgrade my speed to 3Mb if I’m subscribing to 1.5Mb now?

No—this upgrade will happen automatically in the background. We will simply change your account information in our servers to increase your speed from 1.5Mb to 3Mb. Once this happens, you will notice that downloading many things online will take half the time.

Why will the upgrade to 3Mb speed improve my quality of life?

Using the information highway today is very much like driving on a regular highway- most people want to go the maximum allowable speed. We have places to go, people to see, and we don’t want to waste time getting there. The higher your speed, the more things you can do online, faster.

Online Video Apps

Online Video Apps

Of course, the real advantage of more speed today is the number of devices you can connect and stream to at the same time. Many homes today might have a desktop, a few laptops, a couple of smartphones, and a tablet like an iPad or Kindle Fire, plus entertainment devices like an Xbox, a Wii, or streaming media playes like a Smart TV, Apple TV or Roku, or have Netflix on their Blu-ray player. Count them up—you may already have 5 or 6 Wi-Fi-enabled devices in your own home. If the new primetime at home consists of Mom catching up on The Bachelor on her iPad, while Dad is watching reruns of Shark Week on Netflix on his laptop, and the kids are on episode 103 of SpongeBob on the Xbox, that is going to require a very robust, constant feed with a lot of bandwidth (another word for internet speed.) Family time is just not what it used to be when everybody was staring at the same screen, but multiple screens require multiple internet video streams into the home, and that is where you really need more internet speed. If you have ever complained that you can’t watch Netflix on your TV and use your browser on your laptop at the same time, you need to upgrade to a higher speed, and now with Directcom you can choose as much speed as you will ever need.

1.5Mb? 3Mb? 20Mb? What do the numbers mean? How much speed do I need?

Internet transfer speeds are measured in kilobits per second and megabits per second, although those are not the same as the kilobytes and megabytes we use when we’re talking about hard disks and files. 1 megabit = 1024 kilobits, so simple math dictates that a 1.5 Mb connection will be about 3 times as fast as a 512 kb connection, and our new starter 3Mb DSL Broadband Internet connection is around 55 times faster than a 56k dial-up Internet connection.

When it comes to DSL speeds, loading simple web pages or emails with text only can be accomplished on any speed, but the internet is now so much more than text– think about music, video, animations, games and all the other stuff that makes the Internet so much fun. You will notice a huge difference in speed if you are downloading large files like pictures, music or video, where downloading a file on 3 Mb might take 1 minute, but 10 minutes on a 512kb connection.

But don’t worry about understanding all the numbers. What matters is how they apply to the kinds of things you’ll do on the Internet. Do you like to watch your favorite TV shows online? Download music, video conference with your family, play games, or do your shopping online? If you watch a lot of video, we suggest at least 6Mb to ensure a consistent, enjoyable streaming experience. 12Mb will allow you to download HD-quality video, or watch 2 video streams comfortably at the same time.

If you spend a lot of time online, you know that more speed is always going to be better. Please call us at 208 548 2345 if you have any concerns or questions about this upcoming change.

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